Making the right martech bets [Infographic]
How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O'Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.
As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy martech leaders, which can feel both empowering and overwhelming.
With over 3,800 solutions documented, many marketers struggle to understand how to make the right martech investments for their organization.
The path to martech success starts with the right strategy, including: 1) the right selection of solutions; 2) executive buy-in; 3) talent; and 4) building for agility.
The infographic below illustrates how leading marketing executives have executed martech strategy effectively and provides guidance for you as you move down the path of successful martech adoption.
Note: This infographic is a compilation of research conducted by Lenati.com and Chiefmartec.com. For more detailed research findings, download “Marketing Technology as a Strategic Asset.”
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.
About The Author
Bridging the gap between IT and marketing to improve martech collaborations
A new era of personalization: The hyperconnected customer experience
How Machine Learning Works, As Explained By Google
HubSpot: We’re now focusing on being a platform vendor