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Markerly offers white-labeled influencer network
The cloud-based 'build-your-own-network' service can be populated with an agency's or brand’s influencers, or Markerly can provide theirs.
When brands or agencies conduct influencer campaigns, they often utilize the platforms and networks of a provider specializing in getting this kind of word out.
As an alternative, Austin-based influencer provider Markerly is today releasing a white-labeled, cloud-based version of its platform, which it describes as “influencer network as a service.”
COO and co-founder Justin Kline told me that, to his knowledge, this is the first white-label influencer network for brands and agencies.
Through this “build-your-own-network” feature, a brand or agency can customize the screens with its logo and look and feel, receive its own URL and maintain control and ownership of its own data.
There is also full control over communications, pricing, contracts and payments, plus Markerly offers training and on-site workshops. Here’s a screen shot from the platform, which would be tailored with a brand/agency’s own look:
While the brand/agency’s data resides on Markerly servers, Kline said it is siloed.
The brand/agency can then add its own influencers to the database, or it can get Markerly to supply influencer contact info as a managed service. Markerly has worked with over 50,000 influencers, who are available on a non-exclusive basis, and it is tracking the top 2 million. Agencies/brands have access to a search tool on the Markerly platform for finding the most appropriate influencers for a given campaign.
Kline said that, while his company can integrate with any platform, it specializes in “creator” platforms like Instagram, Pinterest, Snapchat and YouTube, and employs Facebook and Twitter primarily as distribution platforms for the creations.