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Martech: Sales

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Marketer’s Guide: B2B Marketing Automation Platforms

Do you need a marketing automation platform?

MarTech Today on October 19, 2015 at 2:00 pm
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Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.

If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. It includes updates on the current trends and issues, outlines capabilities these platforms provide, profiles leading vendors and provides recommended steps for evaluating which solution is best for your business.

Click here to download your copy.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

MarTech Today
MarTech Today is a daily publication covering digital marketing industry news, martech trends, strategies and tactics for marketing technology professionals. Special content features, site announcements and occasional sponsor messages are posted by MarTech Today.

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