• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Sales

Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions

The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals.

Barry Levine on November 19, 2015 at 3:01 am
  • More
packages_ss_1920

A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital.

With that in mind, marketing automation platform Act-On is today launching a set of packaged vertical solutions for five industries — healthcare, travel, finance, manufacturing and retail. The company said other industries, such as education and energy, are in the works.

These Industry Solutions — which are packaged versions of industry-customized one-offs that Act-On has previously prepared for some clients — provide pre-built content, programs and benchmarks.

“This is meat-and-potatoes stuff,” Act-On chief marketing officer Atri Chatterjee told me, adding that it addresses the kinds of things marketers need every day.

The content includes templates for emails, forms and landing pages, along with campaign examples. Chatterjee said that, for a travel industry company, this prepared-but-customizable content could include seasonal promotions, loyalty offers or followup surveys.

Programs are automated workflows, also customizable. For a hospital, for instance, they might include suggested times for sending follow-up email surveys to recent patients and reminders if the surveys aren’t returned.

Benchmarks are designed to help a marketer peg the results to industry standards.

act-on_1200

Chatterjee noted that setting up a webinar, including messages sent to participants and other tasks, could take one person most of a day. With a pre-built webinar designed for that company’s industry, he said, the tasks could be reduced to several hours. He suggested other pre-built components might generate similar time savings.

While he acknowledged that competing platforms — such as Oracle, Marketo and Hubspot — offer some prepared content for selected industries, he added that he was unaware of any competitors that offer similar specialized workflows.

As for benchmarks, Chatterjee pointed to some email service providers, like MailChimp, that publish aggregate statistics for industries, but he said they’re not integrated into the platform as guideposts.



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: Martech: SalesMarketing Automation

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok