Looking Forward to MarTech 2021! Submit Your Session Ideas Now

Most of us are eager to put 2020 behind us and so we will, but not without recognizing the amount of change we’ve experienced both personally and professionally this year.

That will be our focus as we begin to plan the first MarTech 2021 event, which will take place virtually on March 16-17. The sessions will take into account changing customer behaviors and what that entails for marketing technologists.

As we all know from our own experience in 2020, personal purchasing went online, and we became even more demanding in terms of seamless digital customer experiences. In B2B, the pandemic accelerated two already significant trends, relying on advice from our digitally connected peergroup rather than sales reps and in the absence of in-person events, meetings and demos the B2B digital experience became overwhelmingly important.

None of the above would be possible without the innovations we’ve seen in martech and the way marketing ops teams have evolved in recent months. The changes we’ve seen in 2020 are not going away so marketers will continue to seek information from industry experts on how to use marketing technology to improve sales in this competitive environment.

That’s where you come in. If you’re interested in speaking, we’ll be reviewing proposals for the March event between now and February 1. If you haven’t yet submitted one, now’s the time.

Here are a few areas to consider when submitting proposals:

• The expanding capabilities and use of marketing automation;
• How CDPs can enhance a data-driven culture and wider data strategy;
• The use of attribution and predictive analytics technology to truly understand what’s drawing customers to your company or brand;
• How the use of asset management, project management and workflow technology are critical to the efficiency of overall operations.

Wondering about the best way to have your submission selected? Here are some tips:

• Focus on current, timely and more advanced topics;
• Include real-life examples and case studies;
• Suggest unique session formats;
• Focus on actionable tips and techniques.

You can look for more information and tips for submitting session pitches on this page, or go directly to the pitch form here.

Please note, we have a new pitch form and process. When you click on the pitch form, first you’ll need to create an account, then fill out your conference profile, and finally click on Pitch a Session to enter your specific session pitch details.

Got questions? You can reach me directly at kbushman@thirddoormedia.com.

About The Author

Kathy Bushman

Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.