MarTech Conference series adds Boston event in 2017

Search Engine Land publisher Third Door Media announced today that it will produce an East Coast edition of MarTech^®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2–4, 2017. A West Coast edition of MarTech will take place in San Francisco May 9–11, 2017.

“Marketers are implementing technologies at a breakneck pace in order to improve customer experience, and that’s having profound effects on marketing operations and management. Attending MarTech is an efficient way to evaluate new technologies and learn best practices for implementing and managing them.”

— Chris Elwell, CEO of Third Door Media

MarTech is programmed by conference chair Scott Brinker, a marketing technology industry luminary. He’s the author of “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative” and editor of the popular chiefmartec.com blog.

“We’re incredibly excited to bring the MarTech conference to Boston. The Northeast Corridor is a thriving ecosystem of marketing innovation at agencies, brands and software companies. Our mission is to bring that community together for a vendor-agnostic, graduate-level event that advances practices at the intersection of marketing, technology and management,” Brinker said.

MarTech is the largest independent marketing technology event. The 2016 San Francisco edition attracted more than 2,000 marketing technology professionals and nearly 100 exhibitors and sponsors. Attendance and vendor participation is expected to increase by at least 50 percent this year.

Companies that want to exhibit or sponsor either MarTech event should contact us here. Registration for MarTech Boston conference attendees will open in April 2017.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

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