MarTech Live is a video-based series of panel discussions, one-on-one chats and presentations on the ins and out of how marketing technology is transforming and enhancing the craft of marketing. The sessions usually run weekly during a current thematic season and feature accomplished marketers sharing their perspectives and tactical approaches to the many different topics tied to martech.
Season 1 – Meet the marketing technologists
Making the most out of marketing automation (Session #5)
MarTech Today’s Editorial Director Kim Davis speaks with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia Solutions, about the state of marketing automation and where it fits in the fast-evolving marketing stack.
Why email marketing is key to a multichannel strategy (Session #4)
MarTech Today Editorial Director Kim Davis speaks with Michael Barber, Founder of Barber & Hewitt, and April Mullen, Director of Brand and Content Marketing at Sparkpost and co-founder of Women of Email, about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels.
Why marketing technologists are so bullish on Agile marketing (Session #3)
MarTech Today Editorial Director Kim Davis talks with Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing podcast, about how agile is different from traditional marketing and why those in the martech community are so drawn to it. The group also offers tips on how to get started with agile if you haven’t done so already.
Managing your martech stack like a true marketing technologist (Session #2)
In this MarTech Live session, MarTech Today Editorial Director Kim Davis sat down with expert technologists Anita Brearton, co-founder and CEO of CabinetM, and Pat Maigler, senior manager marketing strategy and operations at Williams-Sonoma, Inc.
The group spoke about experimenting with martech stacks, and whether or not now is the time to review your technology. The group also spoke about the changing role of marketing operations.
The many minds (and roles) of marketing technologists (Session #1)
In this inaugural session of MarTech Live, MarTech Today Editorial Director Kim Davis speaks with Scott Brinker, who is perhaps the most recognized marketing technologists in the world. They look at how the archetypes for marketing technologists have grown as martech becomes even more woven into the fabric of modern marketing.