MarTech Live Replay: How DAM fits into marketing operations and the martech stack

MarTech Today Editorial Director Kim Davis recently spoke with Mark Davey, Founder and CEO of IQ Equity, creator of the Codified Consultant; and Paul Murphy, Digital Image Expert, UEFA (the Union of European Football Associations), about the place of DAM within marketing operations and the martech stack.

Watch the full session above.

Topics of discussion included what types of companies and brands need DAM, how DAM can power content creation and content marketing, the role of DAM in collaboration, especially in a remote work environment, whether AI is a practical alternative to manual content tagging, and whether or not Creative Ops is a real thing, and what’s the relationship with Marketing Ops. They also spoke about DAM solutions and how they integrate with the rest of your stack.

We at MarTech Today hope this series of live discussions will help everyone stay sharp and up to date on tactics and best practices. The episodes will also be available on demand. Check our past episodes here.

If you have an idea for a session or would like to join a panel, email kbushman@thirddoormedia.com or fill out the pitch form here.

About The Author

Kathy Bushman

Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.