Next on MarTech Live: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say.
On Wednesday, November 11 at 1pm EST, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with digital asset management experts about the place of DAM within marketing operations and the martech stack.
Kim’s guests will be bringing perspectives from the consultancy and practitioner sides. They will be:
- Mark Davey, Founder and CEO of IQ Equity, creator of the Codified Consultant; and
- Paul Murphy, Digital Image Expert, UEFA (the Union of European Football Associations).
Topics of discussion will include what types of companies and brands need DAM, how DAM can power content creation and content marketing, the role of DAM in collaboration, especially in a remote work environment, whether AI is a practical alternative to manual content tagging, and whether or not Creative Ops is a real thing, and what’s the relationship with Marketing Ops. We’ll also be talking about DAM solutions and how they integrate with the rest of your stack.
The chat will take place at 1 p.m. EST and we will allow up to 100 people into the meeting to experience the discussion live and ask questions. We will then post the video of the meeting for the larger MarTech Today audience to enjoy. If you would like to be part of the meeting please fill out this form. We will send confirmations to the first 100 people who sign up.
We at MarTech Today hope this series of live discussions will help everyone stay sharp and up to date on tactics and best practices. The episodes will also be available on demand. Check our past episodes here. Here’s last week’s episode.