MarTech Live replay: Why email is key to multichannel strategy

MarTech Today Editorial Director Kim Davis spoke with Michael Barber, Founder of Barber & Hewitt, and April Mullen, Director of Brand and Content Marketing at Sparkpost and co-founder of women in Email, about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels.

Topics of the discussion included cutting-edge technologies that can be teamed with your email campaigns such as dynamic email, streamlined email content creation, orchestrating campaigns across channels and more.

Watch the full replay above.

We at MarTech Today hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices.

If you have an idea for a session or would like to join a panel, email kbushman@thirddoormedia.com or fill out the pitch form here.

About The Author

Kathy Bushman

Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.