MarTech Live replay: Why email is key to multichannel strategy
Email marketing remains one of the most important marketing channels for both B2B and B2C.
MarTech Today Editorial Director Kim Davis spoke with Michael Barber, Founder of Barber & Hewitt, and April Mullen, Director of Brand and Content Marketing at Sparkpost and co-founder of women in Email, about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels.
Topics of the discussion included cutting-edge technologies that can be teamed with your email campaigns such as dynamic email, streamlined email content creation, orchestrating campaigns across channels and more.
Watch the full replay above.
We at MarTech Today hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices.