MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Earlier this wee MarTech Today Editorial Director Kim Davis spoke with Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast, about how agile is different from traditional marketing and why the martech community is so drawn to it.
In addition to sharing tactical advice on the first steps to take if you’re just getting started with agile, the trio discussed the level of agile adoption they have seen in different size organizations.
Watch the full replay above.
We at MarTech Today hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices.