MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard

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LOW-CODE, NO PROBLEM. Acquia yesterday unveiled its Acquia Cohesion platform, which gives users low-code options for editing Drupal sites. The add-on will be available for select customers of its cloud platform. Why we care. We’ve heard Scott Brinker talk about the upcoming impact of no-code developers on the future of martech. In fact, there is a whole class of marketing technologist archetypes devoted to those “makers” in the marketing organization who are going to take all of this technology at their disposal and create great experiences and applications. Acquia’s platform gives them more ammo to use. Source: Acquia

CRYSTAL BALL: Blueshift has unveiled a new element for its “Predictive Intelligence Studio” that creates expected channel engagement scores and displays them in a single dashboard so users can better understand how their customers are likely to engage on a given channel. Why we care. Tools like these, and there are many of them, all help marketers be more efficient by directing messages at the right time and using the right channel at the time. Of course, all of this depends on you having good data architecture to begin with. Source: Blueshift

About The Author

Henry Powderly

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.