MarTech Minute: AdMaven fights ad fraud, Inmar Intelligence partners with Ibotta

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FIGHTING AD FRAUD ON THE FRONTLINES. Ad network AdMaven has launched three new security features for advertisers on its self-serve platform: 1) 24/7 data screening for real-time fraud detection; 2) Quality control measures across traffic via real-time surveillance tech; and, 3) a machine learning-powered tool for ad quality control for publishers. Why we care: Monitoring ad budgets is a top priority for many right now, and any money being funneled into fraudulent ad ecosystems is an unnecessary waste. It’s also a real risk to brand safety. Having tools in place to limit ad fraud is a valuable resource for networks like AdMaven’s looking to help advertisers across all fronts. Source: AdMaven

BIG WIN FOR RETAILERS? Inmar Intelligence, a commerce analytics platform, and Ibotta, the free mobile payments and rewards app, have teamed up to deliver a new level of capabilities for retail brands. The partnership marries Inmar Intelligence’s digital promotion platform with Ibotta’s performance-based promotional content — offering retailers expanded “cash-back” capabilities for customers, while also broadening customer reach for CPG brands. Why we care: Never has it been more important for retailers to reconsider the ways in which they connect to consumers. Much of the retail world has turned upside down in recent weeks, and tools that allow brands to better connect with shoppers — while simultaneously expanding their reach — are needed now more than ever. Source: Inmar Intelligence

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.