MarTech Minute: AdRoll’s solution for D2C marketers, etailz launches Amazon AdManager
A quick round up of the latest marketing technology news and announcements.
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TELL IT TO ME DIRECTLY. Adtech platform AdRoll has updated its marketing platform with a new suite of tools designed specifically for direct-to-consumer brands. New features include enhanced email marketing capabilities, AI-powered product recommendations and cross-channel reports. The SaaS product is available via a subscription pricing structure.
Why we care: D2C brands are shifting their e-commerce initiatives at breakneck speeds to keep up with the drastic consumer behavior changes that have happened in light of the pandemic. AdRoll timed the release of its product wisely, giving brands that want to avoid the middleman an entire suite of tools to connect with consumers. Not only that, the costs are affordable — per the company’s website, customers can sign up for a free 90-day trial, then choose from a $9 a month subscription fee or $19 a month fee for the full set of features.
ADTECH, BUT MAKE IT AMAZON. Etailz, the ecommerce platform for brands on Amazon, has launched a self-service Amazon CPC AdManager. Using AI, the platform automates Amazon Sponsored Product ads. The technology was previously used by etailz to manage their own retail and agency partners’ Amazon efforts, but it is now available for all etailz customers. According to the company, the AdManager automates four specific processes: daily bid optimization, high-converting search term addition, negative keyword audit, and daily budget optimization.
Why we care: The tool was originally built for their in-house needs because, as etailz says in its announcement, the company wanted features like access to historical data, streamlined reporting that would help inform bid decisions, and campaign optimization capabilities. That’s an interesting origin story for platform enhancements, but what we hear is “AI” and “automation.” We are hearing that a lot these days.