The MarTech Minute: ANA acquires another division, a former Marketo VP joins a data agency and more.

Happy New Year! News is still light this first week of 2018, but we are still seeing some interesting action in martech.

Martech in Motion

ANA announces WOMMA acquisition
The ANA (Association of National Advertisers) will acquire the Word of Mouth Marketing Association (WOMMA). The move is the latest in a series of ANA acquisitions beginning in 2014.

Datonics makes its data available through Neustar
Data marketplace Datonics announces that its audience data will be made available in the Neustar Data Directory. The company says that advertisers and publishers can now streamline targeting, strengthen analytics and improve ROI.

Martech Movers

Mark Hill and Bill Godfrey join the Lumavate leadership team. Hill will be chief executive officer and Godfrey, vice president of business development.

Hulu names Julie DeTraglia head of research. DeTraglia was formerly head of ad sales research at the company.

Karen Steele becomes CMO at LeanData in San Francisco. Steele was previously a GVP in the corporate marketing department of Marketo.

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Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.