• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Management

MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities

A quick round up of the latest marketing technology news and announcements.

Amy Gesenhues on March 19, 2020 at 12:37 pm
  • More

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.

ABM ACTIVATION. Demandbase, an account-based marketing platform, has released three new features: Data Stream enables marketers to create reports and dashboards via integrations with their preferred analytics tool; Site Analytics shows which targeted accounts are engaging with content; and Self-Serve Targeting allows users to run ad campaigns within the platform. Why we care: A fair share of B2B marketers are relying on ABM strategies to win over enterprise-level clients, but it’s not as simple as plugging in lead lists and monitoring engagement. Once again we see a martech solution adding more integrations and features within a core platform. And like other moves in martech, data has a starring role. In this case, it’s the ability to pull actionable data into customized dashboards while simultaneously being able to run ad campaigns. Source: Demandbase

SIMPLY PROGRAMMATIC. Simpli.fi, a programmatic ad platform for OTT and CTV, has added new attribution capabilities, making it possible for advertisers to track online browser-based conversions to OTT and CTV ad campaigns (including ads that appeared on televisions). Why we care: As more eyes shift from traditional TV programming to OTT and CTV viewing, attribution becomes a top priority for brands running programmatic video ads, especially e-commerce and DTC companies focused on performance-based campaigns. Being able to tie back OTT and CTV campaigns to actual conversions like website traffic, shopping cart fulfillment or product purchases is a big win for advertisers needing to prove the value of their programmatic efforts. Source: Simpli.fi


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

ABM: Account Based MarketingAnalyticsChannel: Martech: ManagementMarketing ToolsProgrammatic Advertising & Media BuyingThe MarTech MinuteVideo

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok