MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot
A quick round up of the latest marketing technology news and announcements.
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ON THE DOTTED LINE: Document management platform DocuSign will acquire Seal Software for $188 million. The deal will allow DocuSign to integrate Seal’s AI-powered technology across its Agreement Cloud offering. Why we care: DocuSign was already a reseller of Seal’s analytics and machine learning applications. This deal will strengthen DocuSign’s tech capabilities. Source: DocuSign
UPDATED: Sidecar, a retail marketing tech platform that offers paid search, Amazon and social advertising solutions, has released a new version of its “Sidecar for Facebook & Instagram” tool. Why we care: Sidecar’s new features include intelligent campaign creation capabilities, a customized audience builder, and an AI-powered automated budget allocation system. One client reports it has experienced lower CPCs since using Sidecar, and a revenue increase of 68%. Source: Sidecar
SMARTER BOTS: Messaging platform Intercom has released a new iteration of its chatbot: Resolution Bot. The company reports its latest chatbot solution automatically resolves 33% of common support questions and has saved clients up to 109 hours per year in customer support time, on average. Why we care: Delivering a comprehensive customer journey means ensuring customer inquiries are answered as efficiently — and as fast — as possible. The right chatbot tech can help improve customer service strategies while saving your CX team time and money. Source: Intercom