The MarTech Minute: FileCloud announces ServerSync and executives on the move

The martech industry appears to be back in full swing with new product launches, partnerships and hires in the New Year.

Martech in motion

IAB publishes Digital-Out-Of-Home (DOOH) Metrics Glossary

The IAB DOOH glossary aims to help agencies and brands evaluate, plan and buy DOOH media alongside traditional online media. The terms were evaluated and selected by IAB’s DOOH committee and organized into five categories.

Cross MediaWorks partners with 605

Cross MediaWorks and 605 have partnered to deliver a standardized, independent campaign measurement and advanced analytics solution to help scale the addressable television marketplace. The partnership will create one of the largest high-index television advertising solutions.

Acxiom enhances Measurement Solution for omnichannel analytics

Acxiom has enhanced its Measurement Solution to assess marketing impact across digital and offline channels. As part of Acxiom’s portfolio of omnichannel analytics tools, the Measurement Solution now includes more robust reporting, increased speed to insights and greater opportunity for inflight campaign management.

FileCloud announces ServerSync
The Enterprise File Sharing and Sync (EFSS) platform announces that it is the first enterprise file services platform to integrate branch-office Microsoft Windows file servers with any IaaS cloud. ServerSync can replicate files and permissions on any local Windows server.

Instapage launches Instablocks, a new tool for building landing pages

The new Instablocks tool will allow advertisers to create post-click landing pages with custom sections. Instapage says its latest technology lets customers create, save and reuse common blocks for landing pages, saving time and resources.

Martech movers

InMobi appoints Marc Steifman as chief financial officer. Prior to joining InMobi, he was managing director at Piper Jaffray’s Technology Investment Banking Group.

The Community hires Bobby Hershfield as its vice president, executive creative director. Previously, Hershfield was partner/chief creative officer at SS+K.

DiMassimo Goldstein hires Wendy Lurrie as agency’s first-ever chief client growth officer. Lurrie was previously at Gyro.

Tessco adds three vice presidents. Tammy Ridgley was promoted to vice president of commercial product marketing, Jim Markisohn was named vice president for corporate marketing and Brenda Budzynski was appointed vice president for Ventev, the company’s proprietary brand.

Group Nine Media names Stacy Green as chief people officer to oversee the agency’s human resources strategy. Before joining Group Nine, Green served as the EVP of global HR for A+E.

Storyful names Mandy Jenkins editor in chief of its Open Newsroom. Prior to joining Storyful, Jenkins was managing editor of Digital First Media’s Project Thunderdome.

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About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.