MarTech Minute: HubSpot launches CMS Hub, Foursquare and Factual join forces

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HUBBA HUBBA. HubSpot has added a brand new product to its marketing suite: CMS Hub, the marketing platform’s content management system. The offering includes two tiers: Enterprise and Professional levels to meet an organization’s needs depending on its stage of growth, and comes with a variety of features like 24/7 security monitoring, built-in web app firewalls, drag and drop design tools, multi-language support, A/B testing, SEO suggestions and more. It also integrates with HubSpot’s CRM and Conversations tool, Marketing Hub, Sales Hub and Service Hub. Why we care: With this bold new product launch, HubSpot is doing everything it can to truly be an all-in-one martech platform. But will it be able to pull-off such a feat? Being everything to everybody — especially when “everybody” includes marketing and MOPs groups — is a high wall to climb. Source: HubSpot

FACT CHECK. Local search and discovery app Foursquare announced this week it had merged with the location data company Factual. No financial figures were shared about the deal, but the two companies reported revenue would be $150 million — most of which likely comes from Foursquare. The company will have more than 400 employees and Foursquare’s current CEO David Shim will lead the newly created organization now called Foursquare Labs. Why we care: Foursquare and Factual’s combined data will make it a powerhouse in terms of location data capabilities and position the company as a market leader in the location intelligence segment. The merger could very well create a ripple effect throughout the industry, with many firms in the location intelligence space looking to consolidate their efforts or find buyers. A move that would narrow the market of available location data solution providers. Source: Search Engine Land

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About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.