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Martech: Management

MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost

A quick round up of the latest marketing technology news and announcements.

Amy Gesenhues on March 4, 2020 at 1:59 pm
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Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.

PARTNER UP. Identity resolution platform LiveRamp has launched Safe Haven, a permission-enabled data solution that makes it possible for brands, retailers and media networks to share data with partners in a way that prioritizes privacy and user-consent. Why we care: Privacy regulations are making data-sharing relationships difficult if not impossible. A solution like Safe Haven could help overcome the challenges of identity resolution within such partnerships. Source: LiveRamp

MO’ MONEY, MORE ENGAGEMENT. Customer data platform mParticle has raised $45 million in Series D funding, bringing its total funding to $120 million. The investment will be put toward product development and key partnerships, starting with LiveRamp. Why we care: The added funds will likely boost mParticle’s technology capabilities. The added bonus for marketers: Being able to layer LiveRamp’s identity solution on top of mParticle’s CDP platform translates to enhanced customer engagement efforts. Source: mParticle


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

CCPA - California Consumer Privacy ActCDP: Customer Data PlatformChannel: Martech: ManagementGeneral Data Protection Regulation (GDPR)The MarTech Minute

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