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The MarTech Minute: New partnerships, acquisitions and integrations

The martech week in review: news and announcements in marketing technology this week that you might have missed.

Robin Kurzer on December 8, 2017 at 4:57 pm

This week we’re seeing some strategic collaborations and integrations, as well as following some career moves.

Martech in motion

Sprout Social acquires Simply Measured
The social media management platform has expanded its capabilities with the acquisition of the analytics firm. The company says the move will allow them to create scalable social solutions for brands.

CallRail announces Facebook integration
The call tracking and analytics provider is now integrated with Facebook’s Offline Conversion API. Users will be able to view texts and form completions driven by Facebook ads, in addition to calls.

TripleLift partners with AdRoll
The companies hope to help brands drive successful performance through native ads. By combining their offerings, they say they will offer new and effective advertising solutions for brands.

Viant and IRI combine forces
The partnership will bolster Viant’s people-based data and analytics offerings for shopper marketers with IRI’s unique retailer data sets and in-store measurement solutions.

MacKenzie-Childs picks QuickPivot
The retailer has chosen QuickPivot for customer data management and business intelligence. It says the move will unite digital, social, retail and catalog marketing channels for more personalized customer experiences.

Martech on the move

Intermarkets appoints Kary Jones to manager of publisher development. She has been at Intermarkets for more than four years; previously, she oversaw consumer-based advertising at POLITICO.

Maritz Motivation Solutions appoints Cameron Conway to vice president of the company’s sales performance and channel loyalty practice. Conway was previously at Red Hat, where he served in several marketing executive positions.

Marillyn A. Hewson was named a 2018 Edison Achievement Award Honoree. Hewson is chairman, president and CEO of Lockheed Martin Corporation.

Silicon Catalyst hires Pete Rodriguez as chief operating officer. He was previously a vice president and general manager at NXP.

G2 crowd announces the appointment of Ryan Bonnici as chief marketing officer. Bonnici was previously at Hubspot.

Cambridge Semantics names Steve Dischinger vice president of business development and alliances. He most recently served as vice president of alliances at Apcera, a container management platform provider.

Have news and announcements for inclusion in the weekly MarTech Minute? Send them to [email protected]!

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.