• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

GDPR

Now with even more misconceptions!

Facebook & CA

What we know, what they knew, where we are now

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Home
Martech: Management

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.


The MarTech Minute: New partnerships, acquisitions and integrations

The martech week in review: news and announcements in marketing technology this week that you might have missed.

Robin Kurzer on December 8, 2017 at 4:57 pm
  • More

This week we’re seeing some strategic collaborations and integrations, as well as following some career moves.

Martech in motion

Sprout Social acquires Simply Measured
The social media management platform has expanded its capabilities with the acquisition of the analytics firm. The company says the move will allow them to create scalable social solutions for brands.

CallRail announces Facebook integration
The call tracking and analytics provider is now integrated with Facebook’s Offline Conversion API. Users will be able to view texts and form completions driven by Facebook ads, in addition to calls.

TripleLift partners with AdRoll
The companies hope to help brands drive successful performance through native ads. By combining their offerings, they say they will offer new and effective advertising solutions for brands.

Viant and IRI combine forces
The partnership will bolster Viant’s people-based data and analytics offerings for shopper marketers with IRI’s unique retailer data sets and in-store measurement solutions.

MacKenzie-Childs picks QuickPivot
The retailer has chosen QuickPivot for customer data management and business intelligence. It says the move will unite digital, social, retail and catalog marketing channels for more personalized customer experiences.

Martech on the move

Intermarkets appoints Kary Jones to manager of publisher development. She has been at Intermarkets for more than four years; previously, she oversaw consumer-based advertising at POLITICO.

Maritz Motivation Solutions appoints Cameron Conway to vice president of the company’s sales performance and channel loyalty practice. Conway was previously at Red Hat, where he served in several marketing executive positions.

Marillyn A. Hewson was named a 2018 Edison Achievement Award Honoree. Hewson is chairman, president and CEO of Lockheed Martin Corporation.

Silicon Catalyst hires Pete Rodriguez as chief operating officer. He was previously a vice president and general manager at NXP.

G2 crowd announces the appointment of Ryan Bonnici as chief marketing officer. Bonnici was previously at Hubspot.

Cambridge Semantics names Steve Dischinger vice president of business development and alliances. He most recently served as vice president of alliances at Apcera, a container management platform provider.

Have news and announcements for inclusion in the weekly MarTech Minute? Send them to tips@martechtoday.com!



About The Author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

Popular Stories

Scott Brinker unveils his most populous Marketing Technology Landscape yet
GDPR: A 10-step action plan
What does the GDPR mean to your third-party data processors?
Right behind the GDPR, there’s the ePrivacy Regulation

Related Topics

Channel: Martech: ManagementThe MarTech Minute

We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 23-25, 2018: San Jose

Oct 1-3, 2018: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Go-to-Guide for Growing Your Agency
  • What is Ad Effectiveness and How Does It Help Your Business?
  • The Growth Marketer’s Guide to Email Metrics
  • Evolve Now To Personalization 2.0: Individualization
  • How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
See More Whitepapers

Webinars

  • Unifying Your Search and Social Ad Strategies
  • Customer Data Strategies & Identity Resolution: Best Practices
  • Omnichannel Personalization at Scale: How leading brands drive sales across channels
See More Webinars
MarTech Guide to Understanding GDPR
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes Download the Martech Today App on Google Play

Follow Us

© 2018 Third Door Media, Inc. All rights reserved.