MarTech Minute: Of video ad viewability and chatbot security

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DID YOU SEE IT? Content discovery platform Taboola has partnered with Moat by Oracle Data Cloud to give ad clients the ability to buy video impressions tied to outcomes such as viewability or video completion. Since Moat verifies viewability in real-time, Taboola said the collaboration also means that ads that do not hit the outcome thresholds will run at no cost. Why we care. We have seen the advertising world (and the content world) shifting from an impression mindset to one focused on engagement and outcomes. And right now, with budgets in question, marketers really need to be sure their campaigns are at the very least seen. Source: Taboola

A BOT YOU CAN COUNT ON. We’ve already shared several examples of how bots are being put to work right now. To help customers be sure the software bots facilities (especially healthcare orgs) are safe to use, Automation Anywhere has launched a bot security program to create standards for these kinds of automation tools. Why we care. Face it, as much as a global crisis like this brings out the best in us, bad actors also may take advantage of the rush for platforms like these. Whether Automated Anywhere’s framework becomes industry standard or not, it’s not a bad idea to make sure the tools you are using to make quick decisions are not going to create security risks. Source: Automation Anywhere

RELEASED. Customers of CRM Pipeliner just got upgraded. The 3.0 release introduces several automation tools to do things like scheduling tasks, triggering alerts and automating emails. In addition to other features (Pipeliner says more than 500 elements were added), the CRM added Zapier integration. Why we care. Automation is not going to be a differentiator for long, so it makes sense that the platform is adding all of these features. The Zapier integration is interesting, too, since platforms that don’t have robust ecosystems (like HubSpot), will likely rely on these types of tools to connect with other stack components. Source: Pipeliner

About The Author

Henry Powderly

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.