MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app
A quick round up of the latest marketing technology news and announcements.
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SPRINKLE IN SOME TIKTOK. Customer experience management platform Sprinklr announced it is adding a TikTok integration, allowing advertisers to create and manage TikTok ads within its suite of social media advertising solutions. According to the company, it is the first API partner to support in-feed TikTok ads.
Why we care: While TikTok is currently facing some serious security concerns (U.S. lawmakers recently introduced a bill that would enforce TikTok to alert consumers about security risks associated with the app before downloading), the site is continuing to hold its place as the shiny, new toy among social media advertisers. But the site’s ad platform is still in its infancy. By hooking up with Sprinklr, TikTok is giving the ad side of its business some legitimacy — as well as giving social media ad managers a solid platform not only to try out and run TikTok campaigns, but easily compare their results alongside the other social campaigns they manage via Sprinklr.
SHOP TIL YOU DROP. Shopify has released “Shop” — a consumer shopping app that will allow shoppers to browse and order products, as well as track their packages. (The app is an update of Shopify’s former app Arrive that provided order tracking information, according to TechCrunch.) The app offers product recommendations based on the user’s preferences and purchase history and includes a local shopping feature for consumers to find and purchase products from local stores.
Why we care: The big news here is that Shopify is giving local mom-and-pop shops expanded e-commerce capabilities. This consumer shopping app — that comes complete with a local shopping feature — gives SMBs that lack the time and resources to build their own native app an avenue to connect with online shoppers. And it comes with all the bells and whistles of your standard e-commerce app: product recommendations, online ordering, purchase tracking and more.
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