MarTech Minute: SugarCRM’s sweet ecosystem, AI platform helps laid-off pros

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INTEGRATED. SugarCRM, a customer experience vendor that provides CRM, marketing automation and analytics platforms, this week launched Sugar Integrate. The integration solution is a cloud-based platform that connects SugarCRM users to more than 200 other tools and plugins that can be integrated with its own software. Why we care. This should all sound very familiar. Cloud-based app ecosystem. No-code integration. We can’t help but hear Scott Brinker’s voice talking about ecosystems and the second Golden Age of Martech when we see announcements like these. Likely you do too. Source: SugarCRM

HIRING HELP. While not technically martech, AI-powered talent acquisition platform Eightfold.ai has announced it will make its platform available for free to help companies and individuals whose jobs have been affected by COVID-19. On one hand, the platform allows those who may have lost jobs to create profiles so they can be matched with firms that are hiring. But the platform can also be used by companies to keep track of furloughed employees so they can quickly hire them back if they need to. Why we care. The economic disruption of this crisis is causing a lot of job losses and business cutbacks, so if this platform and the AI that powers it can help get people back to work, we support that. Source: Eightfold.ai

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About The Author

Henry Powderly

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.