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Martech: Management

MarTech Minute: Zeotap launches new CIP, Revcontent adds zip code targeting features

A quick round up of the latest marketing technology news and announcements.

Amy Gesenhues on April 17, 2020 at 12:00 pm
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Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.

FROM A TO Z. Zeotap has released the latest version of its customer intelligence platform that features first-party data unification features, deterministic identity resolution, third-party data enrichment, analytics/modeling and activation capabilities. Zeotap’s CIP also integrates with a wide variety of advertising platforms and ad tech.

Why we care: Advertisers are chomping at the bit for new ways to target their audiences. A customer intelligence platform that offers multiple data repositories to create a single unified customer view — and also integrates all the popular ad platforms — is a breath of fresh air.  Goodbye third-party data ID resolution platforms and hello first-party ID tools. (And yes, it does offer third-party data enrichment features, but that’s not the hook here.)

READ ANYTHING GOOD LATELY? Revcontent, a content discovery platform that helps connect advertisers with relevant publisher content, has launched two new features: Zip Code and DMA targeting. This roll-out will give advertisers a boost in terms of their local ad efforts — With hundreds of markets under the world’s largest media conglomerates, Revcontent advertisers have access to more than 13 billion monthly ad impressions across local news publishers.

Why we care: Granular-level local targeting capabilities have always been a welcome benefit, but it is especially valuable right now as e-commerce companies do everything they can to adjust with the major shifts in consumer behavior brought on by the pandemic.

Do you have MarTech Minute news? Please let us know if your company has a platform update or new product release: Submit your MarTech Minute news now. 


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

CDP: Customer Data PlatformChannel: Martech: ManagementContent Marketing & MartechThe MarTech Minute

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