MarTech Today: Facebook Messenger, new metrics for martech & “Right To Be Forgotten”

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Plans To Open Messenger To Publishers At F8 In April
  Mar 3, 2016 by Tim Peterson
  Facebook will officially let publishers distribute content through Messenger and will announce the news at its annual developer conference in April.
• We Marketers Aren’t As “Automated” As We Think
  Mar 4, 2016 by Scott Vaughan
  Despite the promise of automation, marketers still have a ways to go. Columnist Scott Vaughan explains why we need to focus on automating the right data and eliminating the manual tasks that hold us back.
• Here’s Why Martech Needs Some New Metrics
  Mar 3, 2016 by Barry Levine
  Customer relationships are now “a movie, rather than a snapshot,” and marketers need more movie-like ways to measure what’s working.
• Smart Goals Roll Out To More AdWords Advertisers As Google Cuts The Eligibility Requirements In Half
  Mar 3, 2016 by Greg Finn
  The conversions, driven by machine learning, will be rolling out to even more AdWords advertisers over the coming weeks.
• Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan
  Mar 4, 2016 by Danny Sullivan
  Google will ensure those within a country where a RTBF request was granted cannot find censored content, regardless of what Google edition they use.

From Around The Web:

• Ultimate Guide to Site Speed – Optimizing WordPress, www.portent.com
• Email Builder Simplifies Small Businesses’ Customer Communication, www.infusionsoft.com
• Nielsen Acquires Pointlogic, www.nielsen.com
• Rapt Media Study Finds Content Creators Are Investing in the Wrong Technology, www.businesswire.com
• How CMOs Can Prove the ROI of Tech Investments, www.convinceandconvert.com
• Marketers Shift 2016 Budgets, and Attention, to Marketing Technology, www.emarketer.com
• 9 Questions to Ask When Building a Mobile App, smallbiztrends.com
• Amazon Quietly Disabled Encryption On Its Fire OS 5 Devices, www.fastcompany.com
• Vimeo Redesigns iOS App to Make Content Discovery Easier, www.adweek.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.