• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Why 100 percent viewability isn’t worth it, useful info about rich snippets & AMP pages no longer need structured data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot) Aug 3, 2016 by Keith Pieper Some industry experts may advise advertisers and agencies to “hold out” […]

Barry Levine on August 4, 2016 at 9:00 am
  • More
martech today logo

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
    Aug 3, 2016 by Keith Pieper
    Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path.
  • 6 top content management systems compared
    Aug 3, 2016 by Digital Marketing Depot
    If you are thinking about implementing a content management system, searching for the best CMS resources, or simply want to learn more about why it helps to have one, this white paper from ARKE will give you the answers.
  • Report: Nearly three-quarters of native ads get failing scores
    Aug 3, 2016 by Barry Levine
    New study by the Online Trust Alliance finds that most native ads do not adequately show they are ads.
  • A Snapchat Story showing the (few) differences with Instagram Stories
    Aug 2, 2016 by Tim Peterson
    Instagram Stories are a close clone of Snapchat Stories, but there are some differences between the two, like how they handle pre-recorded photos and videos.
  • 4 things you didn’t know about rich snippets
    Aug 3, 2016 by Pratik Dholakiya
    Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.
  • Search for Hey Siri commands available on iOS devices
    Aug 3, 2016 by Barry Schwartz
    A new site shows the close to 500 unique Apple Siri commands you can use on your device to search. Check it out at hey-siri.io.
  • AMP pages no longer need structured data to be valid in Google Search Console
    Aug 3, 2016 by Barry Schwartz
    Google has downgraded the structured data issues from errors to information notes in the AMP error reports.

From Around The Web:

  • The state of predictive analytics, econsultancy.com
  • 10 Best WordPress Multi-Author Management Plugins, www.wpexplorer.com
  • Area 404: Facebook’s New 22,000-Square-Foot Hardware Lab, www.adweek.com
  • Five key points to consider for a smooth site migration, econsultancy.com
  • Amazon Dash expands as streamlined purchasing experience supports retention, www.mobilecommercedaily.com
  • Google will test delivery drones in the US, www.internetretailer.com
  • Why in-chat ecommerce is the next big thing, venturebeat.com
  • The Top 10 Free Content Analytics Tools, contently.com
  • Why chatbots are replacing apps, venturebeat.com
  • Yahoo ‘Aware’ Hacker Is Advertising 200 Million Supposed Accounts on Dark Web, motherboard.vice.com
  • Twitter: Gnip 2.0 APIs Now Generally Available, www.adweek.com
  • 6 DIY Tools Merchants Can Use to Make Video Ads, streetfightmag.com
  • Virtual Insanity: How VR Is Taking Over the World, www.koozai.com
  • When Will the VR Revolution Come for Marketers?, contently.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.