MarTech Today: VR-based marketing, the morphing of BlabPredicts & RIP Google PageRank

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• What does VR-based marketing offer that other tech does not?
  Mar 9, 2016 by Barry Levine
  We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions.
• Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords
  Mar 9, 2016 by Barry Levine
  The company is today launching a new platform so that marketers can direct ads immediately at not-so-obvious conversational threads on a given topic.
• What “human-in-the-loop computing” means for marketers
  Mar 9, 2016 by Joshua Reynolds
  Don’t let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination of human intuition and intelligent data to make the right decisions.
• 17 leading social media management software vendors compared
  Mar 9, 2016 by Digital Marketing Depot
  “Enterprise Social Media Management Software: A Marketer’s Guide,” produced by Digital Marketing Depot and sponsored by Spredfast, examines the market for social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
• RIP Google PageRank score: A retrospective on how it ruined the web
  Mar 9, 2016 by Danny Sullivan
  While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.
  

From Around The Web:

• Beware of Automated Reporting: Software are NOT Analysts, www.internetmarketingninjas.com
• New Feature Plugin for WordPress Adds Emoji Reactions to Posts, wptavern.com
• Google Joins Facebook-Led Initiative That is Rewiring Data Centers, www.wsj.com
• Out of Ideas? 13+ Tools to Spark Content Creation, contentmarketinginstitute.com
• AerServ Partners With Pixalate to Support Fraud Detection and Ensure Viewability for Mobile Media Brand Marketers and Agencies, www.marketwired.com
• VideoAmp Appoints Former Vizio Exec Nick Chakalos As Vice President Of Global TV And Data, www.prnewswire.com
• Building Blocks: Roland Smart, VP of Social & Community Marketing at Oracle Talks Marketing Tech, www.martechadvisor.com
• MarTech Advisor’s Investscape 2015: Nearly $8 Billion Total Investment; Social Media, Analytics and Content Marketing Platforms most Funded Categories, www.martechadvisor.com
• The Ultimate Guide To Mobile Site Speed Optimization, www.searchenginepeople.com
• How to Make Technical Products Relatable on Social, simplymeasured.com
• YouTube cofounder Steve Chen launches Nom, a livestreaming service that’s Twitch for food shows, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.