MarTech Today: Google’s Analytics 360, Bing Search APIs & relaunching Jelly

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”
  Mar 15, 2016 by Barry Levine
  The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry.
• App data firm App Annie adds advertising analytics with AppScotch acquisition
  Mar 15, 2016 by Barry Levine
  The San Francisco-based provider’s third acquisition in two years will help boost the capabilities of its upcoming Intelligence product.
• Sprout Social’s Landscape optimizes images for the social web
  Mar 15, 2016 by Tamar Weinberg
  Sprout Social launches Landscape, a free tool that resizes images for 7 social networks.
• Bing previews new Bing Search APIs
  Mar 15, 2016 by Barry Schwartz
  Bing adds tons of features to their Bing Search APIs, which now are REST APIs.
• Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th
  Mar 15, 2016 by Barry Schwartz
  Google is updating their smartphone user-agent on April 18, 2016. Make sure to test your web site to ensure it will allow Googlebot in.
• What your teacher didn’t tell you about optimizing site speed
  Mar 15, 2016 by Brian Harnish
  Site speed impacts your search engine ranks, so how can you make improvements? Columnist Brian Harnish details a few ways to decrease page load time for your top-performing pages.
• Preparing to relaunch, Jelly wants to bring “humanity” back to search
  Mar 14, 2016 by Greg Sterling
  In SXSW conversation Jelly founder Biz Stone discussed #NextSearch with Danny Sullivan and teased the relaunch of his social answers engine.
• Bing improves its math skills with interactive times table, geometry calculator & more
  Mar 14, 2016 by Amy Gesenhues
  Bing is continuing to build out its educational resources, adding a number of interactive answers for math-related searches.

From Around The Web:

• A Tale of Two Heatmaps and Analytics, www.webanalyticsworld.net
• Google Faces Challenges in Encrypting Android Phones, Wall Street Journal
• Wikipedia’s Wales: We’re Becoming A News Publisher, MediaPost
• Google adds support for Microsoft Office, Facebook at Work, Slack and others to its single sign-on solution, TechCrunch
• ICANN’s transition plan for IANA will preserve the open internet, yahoopolicy.tumblr.com
• 4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition, blogs.constantcontact.com
• 5 Solutions to Boost Ecommerce Revenue and Customer Engagement, multichannelmerchant.com
• Amazon files patent for payment-by-selfie tech, www.retaildive.com
• Groupon launches new Merchant app that puts the daily deal front and center, techcrunch.com
• The 2016 Complete Guide to List Segmentation, www.verticalresponse.com
• 11 Must-Have Tech Skills For Every Digital Marketer, www.portent.com
• Nine incredibly helpful influencer marketing tools, www.econsultancy.com
• Introducing Evergage SmartSearch and Evergage SmartSort, Unique Capabilities Enabling Highly Relevant, Individualized Product and Content Discovery, www.evergage.com
• Introducing Video For Adobe Slate 1.3, blogs.adobe.com
• Confessions of a MarTech Tool Underachiever, www.cmswire.com
• How to Adapt Your Content With Google AMP, www.searchenginejournal.com
• Managing Mobile Performance Optimization, www.smashingmagazine.com
• The App Store Optimization Checklist: Top 10 Tips, moz.com
• Examining Facebooks Dive Into Live, www.adweek.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.