MarTech Today: Facebook partners with ad mediation platforms, the future of martech & an IAB calculator

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub
  Mar 24, 2016 by Ginny Marvin
  The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats & demand.
• Report: Apple Pay moving to the mobile web, could give big boost to m-commerce
  Mar 24, 2016 by Greg Sterling
  Retailers should be doing everything they can to increase mobile transactions.
• #MarTech Conference: Vendor roundtable on the future of martech
  Mar 24, 2016 by Derek Edmond
  MarTech Conference chair Scott Brinker sits down with industry visionaries to discuss the future of marketing technology, and columnist Derek Edmond recaps the highlights.
• IAB releases a calculator to show how much ad spend goes to programmatic ad tech fees
  Mar 24, 2016 by Ginny Marvin
  Publishers and media buyers can use the tool to better understand the overall cost of ad technology in the supply chain.
• #MarTech Conference: 10 myths martech vendors tell
  Mar 24, 2016 by Derek Edmond
  The Real Story Group’s Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at the MarTech Conference.
• Square integrates Facebook Ads into expanding “Customer Engagement” suite
  Mar 23, 2016 by Greg Sterling
  Company adds another marketing channel to its growing CRM toolset.
• Score deeper savings for SMX Advanced by coming as a team
  Mar 23, 2016 by Marketing Land
  Search Engine Land’s SMX Advanced is designed to deliver leading-edge tactics in SEO, SEM, mobile, analytics and much more. Sign up as a team and score the deepest discounts available. At SMX Advanced, your team will: get actionable tips and strategies from expert-level search marketing veterans.
• “B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.
  Mar 23, 2016 by Digital Marketing Depot
  The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.

From Around The Web:

• New Study Reveals Why Integrated Marketing Analytics Are Critical to Success in Enterprise Measurement, analytics.blogspot.com
• Google is reportedly building an Amazon Echo rival, www.theverge.com
• How Amazon’s Alexa is bringing intelligent assistance into the mainstream, venturebeat.com
• Unmetric Adds Facebook Reactions Tracking to Social Media Analytics Product, www.prweb.com
• 3 Ways to Navigate the MarTech Landscape, blog.marketo.com
• Beyond the app: Creating an app-like experience on a mobile website, www.retaildive.com
• Google gets its unreleased Glass back, Mercury News
• Google is building YouTube Connect, a livestreaming app to take on Periscope, VentureBeat

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.