MarTech Today: Olapic boosts visual marketing platform, Glispa launches ad mediation & most bad bots are “advanced”

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Olapic acquires Piqora to boost its visual marketing platform
  Mar 25, 2016 by Tamar Weinberg
  Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest and Instagram.
• Report: Google working on its own version of Amazon Echo
  Mar 25, 2016 by Greg Sterling
  If the device is released, one question is how it would handle search results and whether it would include ads.
• German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
  Mar 25, 2016 by Barry Levine
  Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.
• New report: Almost all bad bots are highly sophisticated and hard to detect
  Mar 25, 2016 by Barry Levine
  According to anti-bot service Distil Networks, 88 percent of all malicious bots are now “advanced persistent bots.”

From Around The Web:

• Cool Analytics News from Microsoft, Salesforce & Tableau, www.cmswire.com
• Microsoft Tells Possible Yahoo Buyers It Would Consider Backing Bids, recode.net
• 7 Strategies to Boost your Site Speed!, www.ducttapemarketing.com
• How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?), conversionxl.com
• Privacy Guidelines For Designing Personalization, www.smashingmagazine.com
• As Technology Defeats Ad Blocking, Online Ads Evolve, adage.com
• 10 Basic App Marketing Terms for Mobile Beginners, www.tune.com
• Are We on the Brink of a Post-App Era?, www.adweek.com
• Google starts the Android Experiments I/O Challenge to attract more open-source projects, venturebeat.com
• Macy’s Talks Shop On Its Location Data Strategy, adexchanger.com
• Snapchat Buys Bitmoji App for More Than $100 Million, www.wsj.com
• 6 Oculus Rift experiences primed to change the way we think about VR, venturebeat.com
• The Real Reason Why The Live Streams For Events Like March Madness Are So Glitchy, www.fastcompany.com
• TV-quality live videos are coming to Facebook, digiday.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.