MarTech Today: Microsoft’s chatbots, OTT TV & sharing a Google search

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016
  Mar 30, 2016 by Danny Sullivan
  Cortana Intelligence Suite & Microsoft Bot Framework introduced to help developers understand conversations & take actions where they happen.
• OTT television joins the world of user profiles in Tru Optik/Experian partnership
  Mar 30, 2016 by Barry Levine
  Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are.
• Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
  Mar 30, 2016 by Barry Levine
  Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams.
• Twitter simplifies conversion tracking & audience segmentation with universal tag
  Mar 30, 2016 by Ginny Marvin
  The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences.
• Learn how to optimize your martech stack with “The Enterprise Guide to Marketing Technology”
  Mar 29, 2016 by Digital Marketing Depot
  Today’s marketers contribute more than ever to sales and the bottom line. With so many new marketing technologies emerging every day, how do you know which are essential to your role? And how do you ensure the data you collect has the greatest impact?
• Google adds share feature to Knowledge Graph panel
  Mar 30, 2016 by Barry Schwartz
  Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more.
  
• Google AMP results carousel live in 12 countries
  Mar 30, 2016 by Barry Schwartz
  The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US.
  

From Around The Web:

• 9 Tips For Building Marketing-Friendly Websites, www.aimclearblog.com
• What’s important when analysing your website speed?, www.branded3.com
• Invoca Raises $30 Million to Bring Phone Calls into the Marketing Cloud, www.invoca.com
• Madison Logic Selected by AlwaysOn as an OnMedia Top 100 Winner, www.marketwired.com
• PowerInbox Secures $6.5M A Round to Expand Dynamic, Live-on-Open Email Personalization & Monetization Products, www.prnewswire.com
• A day in the life of… Managing Director of an ad tech firm, econsultancy.com
• Marketing Tech Incubated At UPenn Makes The Jump To Startup, adexchanger.com
• Facebook gives in to BlackBerry’s begging, creates web-based app after killing native app, venturebeat.com
• What Marketers Should Know About Snapchat’s Update, adage.com
• A Look Into the Future: How Will VR & Marketing Intersect?, www.adweek.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.