MarTech Today: Marketing platform for chat apps, AdWords data visualization & more

Here’s our recap of what happened in marketing technology as reported on Marketing Land and other places across the web.

From Marketing Land:

• Startup BetterBrand unveils its marketing platform for chat apps
  Apr 8, 2016 by Barry Levine
  London-based company offers an editor for a predefined, keyword-responsive chat conversation that can be deployed across supported apps.
• Facebook rolling out new mobile search filters on iOS
  Apr 8, 2016 by Matt McGee
  Separate from this week’s live video news, Facebook’s iOS app is now giving users several filters to get more precise search results.
• Taboola will now be packaged with Disqus
  Apr 8, 2016 by Barry Levine
  The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting platform.
• Visual analysis of AdWords data: a primer
  Apr 8, 2016 by David Fothergill
  Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise.

From Around The Web:

• WordPress Plays a Key Role in Improving Reviews and Ratings, www.ducttapemarketing.com
• Facebook will announce chatbot and live chat APIs at F8, techcrunch.com
• NEW Pinterest Targeting Reveal (Major) #Shopping Intent, www.aimclearblog.com
• What is WeChat? A guide for brands and publishers, digiday.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.