MarTech Today: Foursquare’s Offline Attribution, Google’s Autotrack & “Near Me” Future

Here’s our daily recap of what happened in marketing technology today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Foursquare Introduces “Attribution” To Measure Offline Results
  Feb 23, 2016 by Greg Sterling
  Company’s entry into location analytics segment adds further momentum to the attribution revolution.
• Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
  Feb 23, 2016 by Ginny Marvin
  A library of plugins is designed to give sites common tracking features automatically
• Pinterest Launches Updates To Rich Pins With Recipes And Movie Data
  Feb 23, 2016 by Tamar Weinberg
  Pinterest has launched rich data within movie and recipe pins to improve the user experience.
• Needle Adds New Features To Its Customer Advocate Service For Shopping Sites
  Feb 23, 2016 by Barry Levine
  Salt Lake City-based company expands beyond live chat with advocates to customer-created answers, demos and other new capabilities.
• Google Compare Will Sunset In March
  Feb 22, 2016 by Ginny Marvin
  The lead generation product aimed at helping searchers find and compare financial services products like mortgage rates and auto insurance quotes never gained enough traction.
• Up Close: How The New Snapchat “On-Demand Geofilters” Work
  Feb 22, 2016 by Danny Sullivan
  For as little as $5 per day, Snapchat lets anyone create custom stamps to add when sharing from particular locations. Will competitors target each other?
• SMX West Is Almost Here! Limited Tickets Left.
  Feb 22, 2016 by Marketing Land
  Search Engine Land’s SMX West begins next Tuesday in San Jose. Register now to reserve your spot or risk missing out on incredible SEO and paid tactics and networking.
• How Google Is Inventing A “Near Me” Future
  Feb 23, 2016 by Adam Dorfman
  As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
  

From Around The Web:

• Virtual Reality Content Users Are Most Interested in Experiencing, www.emarketer.com
• Nielsen Enters E-Commerce Measurement With Retailer Data, adage.com
• 10 Excellent Twitter Management Tools For Improved Engagement, www.searchenginepeople.com
• Facebook Is Using AI To Build The World’s Most Detailed Population Map, techcrunch.com
• Facebook Tries (Again) to Take On Google and Twitter With Search, www.bloomberg.com
• Getting to Know the Ghost: The Complete Guide to Snapchat, blog.bufferapp.com
• The Oculus Rift isn’t out yet, but it’s already getting a run for its money from the HTC Vive, qz.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.