• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Foursquare’s Offline Attribution, Google’s Autotrack & “Near Me” Future

Here’s our daily recap of what happened in marketing technology today, as reported on Marketing Land and other places across the web. From Marketing Land: Foursquare Introduces “Attribution” To Measure Offline Results Feb 23, 2016 by Greg Sterling Company’s entry into location analytics segment adds further momentum to the attribution revolution. Google Launches Autotrack To Help […]

Barry Levine on February 24, 2016 at 9:00 am
  • More
martech today logo

Here’s our daily recap of what happened in marketing technology today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Foursquare Introduces “Attribution” To Measure Offline Results
    Feb 23, 2016 by Greg Sterling
    Company’s entry into location analytics segment adds further momentum to the attribution revolution.
  • Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
    Feb 23, 2016 by Ginny Marvin
    A library of plugins is designed to give sites common tracking features automatically
  • Pinterest Launches Updates To Rich Pins With Recipes And Movie Data
    Feb 23, 2016 by Tamar Weinberg
    Pinterest has launched rich data within movie and recipe pins to improve the user experience.
  • Needle Adds New Features To Its Customer Advocate Service For Shopping Sites
    Feb 23, 2016 by Barry Levine
    Salt Lake City-based company expands beyond live chat with advocates to customer-created answers, demos and other new capabilities.
  • Google Compare Will Sunset In March
    Feb 22, 2016 by Ginny Marvin
    The lead generation product aimed at helping searchers find and compare financial services products like mortgage rates and auto insurance quotes never gained enough traction.
  • Up Close: How The New Snapchat “On-Demand Geofilters” Work
    Feb 22, 2016 by Danny Sullivan
    For as little as $5 per day, Snapchat lets anyone create custom stamps to add when sharing from particular locations. Will competitors target each other?
  • SMX West Is Almost Here! Limited Tickets Left.
    Feb 22, 2016 by Marketing Land
    Search Engine Land’s SMX West begins next Tuesday in San Jose. Register now to reserve your spot or risk missing out on incredible SEO and paid tactics and networking.
  • How Google Is Inventing A “Near Me” Future
    Feb 23, 2016 by Adam Dorfman
    As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.

From Around The Web:

  • Virtual Reality Content Users Are Most Interested in Experiencing, www.emarketer.com
  • Nielsen Enters E-Commerce Measurement With Retailer Data, adage.com
  • 10 Excellent Twitter Management Tools For Improved Engagement, www.searchenginepeople.com
  • Facebook Is Using AI To Build The World’s Most Detailed Population Map, techcrunch.com
  • Facebook Tries (Again) to Take On Google and Twitter With Search, www.bloomberg.com
  • Getting to Know the Ghost: The Complete Guide to Snapchat, blog.bufferapp.com
  • The Oculus Rift isn’t out yet, but it’s already getting a run for its money from the HTC Vive, qz.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Become an Experience-Led Business with an Agile CX Tech Stack
  • Transformational CX: Video-Powered Experiences Meet Consumers’ Demands
  • What Customer Experience Means in 2021
  • 4 Ways to Commodity-Proof Your Company
  • Threat report: How are different industries battling cybercrime?
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.