MarTech Today: Acxiom’s turnkey environment, VR ads & Google’s mobile-friendly testing tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Data provider Acxiom opens up its turnkey marketing analytics environment
  May 17, 2016 by Barry Levine
  Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company’s 2014 LiveRamp acquisition.
• Can virtual reality save digital advertising from itself? These companies are betting on it.
  May 17, 2016 by Ginny Marvin
  With virtual and augmented reality advertising taking shape, the industry is poised for a huge transition and opportunity to reshape digital advertising experiences.
• 9 reasons you should attend SocialPro in Seattle this June
  May 17, 2016 by Marketing Land
  Are you a professional social media marketer focused on driving results for your company or clients? Then Marketing Land’s SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the real-world challenges you face on a daily basis.
• Report: Accuracy of location data declining as more publishers offer it
  May 17, 2016 by Greg Sterling
  Location data accuracy varies dramatically by publisher and exchange.
• Botnet hijacks search results to siphon Google AdSense for Search revenue
  May 17, 2016 by Ginny Marvin
  The click-fraud botnet Redirector.Paco has infected nearly 1 million computers worldwide since 2014, according to researchers.
• Email provider Bluecore, UGC platform Olapic team up to use consumers’ photos in marketing emails
  May 17, 2016 by Barry Levine
  The collaboration points to the growing incorporation of user content into more marketing channels.
• Here’s an AdWords script to check for empty ad groups
  May 17, 2016 by Daniel Gilbert
  See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
  
• Google launches their new mobile-friendly testing tool
  May 17, 2016 by Barry Schwartz
  Google revamped the mobile-friendly testing tool after its launch back in November 2014.
  
• Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login
  May 17, 2016 by Ginny Marvin
  The new version takes its cues from AdWords Editor, but it has a few notable differences.
  

From Around The Web:

• The Starters Setup Guide To Digital Analytics, www.searchenginepeople.com
• 27 Infographic Templates and Vector Kits to Help You Design Your Own Infographic, www.copypress.com
• How data-driven CX initiatives can avoid the IT ‘black hole’, econsultancy.com
• UX Reality Check: 14 Hard Truths About Users, www.fastcodesign.com
• What Could Possibly Go Wrong? The Biggest Mistakes in Usability Testing, www.uxmatters.com
• Amazon Wants Alexa to Take Control of Your Smart Home, www.wsj.com
• Connexity, Inc. Launches Enhanced AudienceView, connexity.com
• First Intentionally-Initiated Out-of-Stream Format Displays Both Direct Response and Engagement Ad Creative, www.vibrantmedia.com
• Latest Hootsuite App Dynamically Manages Social Between Desktop and Mobile, hootsuite.com
• Mavrck Launches Beta Program for Pinterest Influencer Activation Engine, www.mavrck.co
• NetLine Advances with Account-Based Marketing Platform Powered by First-Party Intent Data, www.prnewswire.com
• Progress Announces New Digital Transformation Solutions to Combat Digital Denial, www.businesswire.com
• Five Questions You Need to Ask Before Purchasing New Technology, www.marketingprofs.com
• 30 Practical Tips for Producing Great Facebook Live Videos, www.problogger.net
• 5 Best Practices to Consider Before You Use Livestreaming Video, blogs.constantcontact.com
• Twitter is testing a Periscope live-streaming button inside its mobile apps, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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