MarTech Today: Google I/O announcements, Grey Jean’s AI-powered personalization & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• VR is coming to the Google Play store this fall with Daydream
  May 18, 2016 by Ginny Marvin
  Google’s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.
• Make room for Google Home, Amazon Echo/Alexa
  May 18, 2016 by Barry Levine
  The tech giant announces its new front end for everything you do in your home.
• Google announces Firebase Analytics & Universal App Campaigns updates for app developers
  May 18, 2016 by Ginny Marvin
  The company says it has driven more than 2 billion app installs from ads, putting it on par with Facebook.
• Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced
  May 18, 2016 by Danny Sullivan
  Google announces its rival to the Amazon Echo, unveils yet another messaging app.
• Startup Grey Jean launches AI-powered personalization platform
  May 17, 2016 by Barry Levine
  New York City-based firm says it can achieve “up to 72 percent accuracy” in predicting a customer’s next likely purchase.

From Around The Web:

• 6 Free CRO Tools Worth Considering, www.lunametrics.com
• How 8 Different A/B Testing Tools Affect Site Speed, conversionxl.com
• EBay eyes ‘huge opportunities’ to personalize shopping through artificial intelligence, www.retaildive.com
• Aberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.com
• Openprise Announces Free Diagnostic Tool to Assess the Readiness of Companies’ Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.com
• YuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science’s Bid Expert, www.yume.com
• Marketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.com
• MarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.com
• Why chief digital officers are all the rage, www.internetretailer.com
• Big Updates for Yahoo Mail Apps, yahoomail.tumblr.com
• People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report), www.adweek.com
• The CMO’s Guide to Virtual Reality, adage.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter