• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: ‘4D Interactive Ads,’ insights from Black Friday and Cyber Monday, & the first paywall for AMP

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity Nov 29, 2017 by Ginny Marvin Advertisers can glean behavioral data based on the choices users make when engaging with […]

Barry Levine on November 30, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
    Nov 29, 2017 by Ginny Marvin
    Advertisers can glean behavioral data based on the choices users make when engaging with the ads.
  • More than mobile: Martech insights from Black Friday & Cyber Monday
    Nov 29, 2017 by Robin Kurzer
    Coming off of record sales and engagement, what can marketers do even better next year?
  • LaterPay offers first paywall platform for AMP pages
    Nov 29, 2017 by Barry Levine
    The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.
  • To marketers, the future looks like touch point whack-a-mole
    Nov 29, 2017 by Mike Herrick
    The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.
  • It’s time to get real about omnichannel marketing
    Nov 29, 2017 by Kristin Cronin
    Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

From Marketing Land:

  • Has Apple already missed the smart speaker market?
    Nov 29, 2017 by Greg Sterling
    Increasing sales of Google Home and Amazon Echo devices probably means less demand for Apple HomePod.

From Around The Web:

  • Facebook’s New Captcha Test: ‘Upload A Clear Photo of Your Face’, Wired
  • Machine Learning or Linguistic Rules: Two Approaches to Building a Chatbot, CMS Wire
  • The Future of Marketing: Five Marketing Megatrends for 2018, MarketingProfs


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.