MarTech Today: ‘4D Interactive Ads,’ insights from Black Friday and Cyber Monday, & the first paywall for AMP

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
  Nov 29, 2017 by Ginny Marvin
  Advertisers can glean behavioral data based on the choices users make when engaging with the ads.
• More than mobile: Martech insights from Black Friday & Cyber Monday
  Nov 29, 2017 by Robin Kurzer
  Coming off of record sales and engagement, what can marketers do even better next year?
• LaterPay offers first paywall platform for AMP pages
  Nov 29, 2017 by Barry Levine
  The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.
• To marketers, the future looks like touch point whack-a-mole
  Nov 29, 2017 by Mike Herrick
  The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.
• It’s time to get real about omnichannel marketing
  Nov 29, 2017 by Kristin Cronin
  Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

From Marketing Land:

• Has Apple already missed the smart speaker market?
  Nov 29, 2017 by Greg Sterling
  Increasing sales of Google Home and Amazon Echo devices probably means less demand for Apple HomePod.

From Around The Web:

• Facebook’s New Captcha Test: ‘Upload A Clear Photo of Your Face’, Wired
• Machine Learning or Linguistic Rules: Two Approaches to Building a Chatbot, CMS Wire
• The Future of Marketing: Five Marketing Megatrends for 2018, MarketingProfs

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.