MarTech Today: Informatica’s Marketing Data Lake, smartphone location accuracy & Apple’s Echo competitor

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• In time for summer, Informatica opens its Marketing Data Lake
  May 25, 2016 by Barry Levine
  The company says this is the first such marketing-focused data repository, which accepts all data, organizes it on the way out, and enables fast integration.
• Study: smartphone location only accurate to within 93 feet
  May 25, 2016 by Greg Sterling
  The report says data reflect bottom line for mobile location accuracy across the industry.
• A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand
  May 25, 2016 by Amy Gesenhues
  CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy.
• Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
  May 25, 2016 by Greg Sterling
  The virtual assistant revolution is ushering in the next era of search.

From Around The Web:

• Does Data Analytics Help Deliver Superior Customer Experiences?, www.emarketer.com
• Get Ready for Predictive Content Analytics, www.cmswire.com
• Apple Opening Siri, Developing Echo Rival, www.theinformation.com
• Yahoo Participates in Capitol Hill Encryption Panel, yahoopolicy.tumblr.com
• Beware the Siren Song of Marketing Automation, adage.com
• Building Blocks: Michele Dambach, Digital Marketing Manager at MedReps Talks Marketing Tech, www.martechadvisor.com
• Tools, Technology Are Musts to Advance B2B Account-Based Marketing, www.emarketer.com
• Google Steps Up Pressure on Partners Tardy in Updating Android, Bloomberg
• Menus, sharing, and dynamic CSS classes in AMP, amphtml.wordpress.com
• Why bots won’t replace apps anytime soon, venturebeat.com
• Twitter open-sources Heron, its real-time stream-processing engine, venturebeat.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.