MarTech Today: Informatica’s Marketing Data Lake, smartphone location accuracy & Apple’s Echo competitor

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• In time for summer, Informatica opens its Marketing Data Lake
  May 25, 2016 by Barry Levine
  The company says this is the first such marketing-focused data repository, which accepts all data, organizes it on the way out, and enables fast integration.
• Study: smartphone location only accurate to within 93 feet
  May 25, 2016 by Greg Sterling
  The report says data reflect bottom line for mobile location accuracy across the industry.
• A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand
  May 25, 2016 by Amy Gesenhues
  CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy.
• Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
  May 25, 2016 by Greg Sterling
  The virtual assistant revolution is ushering in the next era of search.

From Around The Web:

• Does Data Analytics Help Deliver Superior Customer Experiences?, www.emarketer.com
• Get Ready for Predictive Content Analytics, www.cmswire.com
• Apple Opening Siri, Developing Echo Rival, www.theinformation.com
• Yahoo Participates in Capitol Hill Encryption Panel, yahoopolicy.tumblr.com
• Beware the Siren Song of Marketing Automation, adage.com
• Building Blocks: Michele Dambach, Digital Marketing Manager at MedReps Talks Marketing Tech, www.martechadvisor.com
• Tools, Technology Are Musts to Advance B2B Account-Based Marketing, www.emarketer.com
• Google Steps Up Pressure on Partners Tardy in Updating Android, Bloomberg
• Menus, sharing, and dynamic CSS classes in AMP, amphtml.wordpress.com
• Why bots won’t replace apps anytime soon, venturebeat.com
• Twitter open-sources Heron, its real-time stream-processing engine, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.