MarTech Today: AdWords data import for Salesforce, SEO platforms & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google launches AdWords conversion data import solution for Salesforce
  Jun 6, 2016 by Ginny Marvin
  Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
  
• Enterprise SEO Platforms Marketer’s Guide — Updated for 2016
  Jun 6, 2016 by Digital Marketing Depot
  Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business.
• Get an exclusive look into SocialPro, only 2 weeks away
  Jun 6, 2016 by Chris Sherman
  We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those users, whether they’re on Facebook, Twitter, Pinterest or any of the other […]
• [WATCH] Marketing Land Live #16: Amazon’s latest lawsuits, Instagram business profiles & more
  Jun 6, 2016 by Matt McGee
  In our latest weekly video show, we talk about Instagram’s business profile offering, Amazon’s decision to sue sellers that allegedly buy fake reviews and more.
• Decision trees for SEM segmentation
  Jun 3, 2016 by Aaron Levy
  There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

From Around The Web:

• Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data, www.convinceandconvert.com
• Three Ways The Tech Industry (Still) Misuses Metrics, www.fastcompany.com
• Viewability is the new mobile metric, www.mobilecommercedaily.com
• 3 Signs Your Website Is a Wreck, www.cmswire.com
• Digital Context 2.0 – It’s Time for the “Real” Digital Revolution, smallbiztrends.com
• Datonics Broadens Data Offering with Newly Launched B2B Data Segments, www.prweb.com
• How to Prepare Your Organization for Marketing Automation, www.marketingprofs.com
• How to Prove Marketing Technology Lives Up to the Sales Pitch, www.cmswire.com
• The world isn’t ready for Google’s Instant Apps, venturebeat.com
• Unlock Your App’s Performance: a Guide to SDKs, 3qdigital.com
• Why It’s Time to Take Google’s PC Operating System Seriously, Wall Street Journal

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.