MarTech Today: Segment’s Native Mobile Spec, future of social intelligence & new AMP ad formats

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Segment adds automatic data collection for mobile apps
  Jun 8, 2016 by Barry Levine
  Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization.
• chiefmartecTV: covering emerging topics at the intersection of marketing and IT, LIVE
  Jun 8, 2016 by Marketing Land
  Scott Brinker, martech pioneer and founder of chiefmartec.com, is launching a new live talk show on marketing technology issues and events: chiefmartecTV, sponsored by the MarTech Conference.
• The future of social intelligence: image recognition and analysis
  Jun 8, 2016 by John Donnelly III
  When it comes to uncovering valuable insights that help marketers target the right audience, text analysis isn’t enough anymore. Columnist John Donnelly discusses the impact and evolution of social media image recognition and analysis.
• New AMP ad formats in the works as Google study shows higher eCPMs on AMP
  Jun 7, 2016 by Ginny Marvin
  Mobile sticky ads and flying carpet formats are in development.
• Twitter for Android gets a facelift
  Jun 7, 2016 by Tamar Weinberg
  Twitter for Android has gotten an overhaul, and the feedback is positive.
• All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms”
  Jun 8, 2016 by Digital Marketing Depot
  Marketing Land’s all-new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business. This 35-page report is your source for the latest trends, opportunities and challenges facing the market for predictive marketing analytics software tools as seen […]
  

From Around The Web:

• HookLogic Announces Major Expansion of Ecommerce Ad Exchange, www.prnewswire.com
• Predictive Technology May Be Powerful, but It’s No Crystal Ball, www.emarketer.com
• The Magical, Terrible World of MarTech Acquisition, www.cmswire.com
• Two-Thirds of SMBs Invest in Automation to Help Nurture Leads, www.emarketer.com
• A Chrome extension to help validate your AMP pages, amphtml.wordpress.com
• German publishers are pooling data to compete with Google and Facebook, digiday.com
• Google developing kill switch for AI, www.bbc.com
• YouTube’s Susan Wojcicki on Transforming the Video Service, www.wsj.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.