MarTech Today: Microsoft buys LinkedIn, software that writes & Siri comes to Macs

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Microsoft buys LinkedIn for $26.2 billion
  Jun 13, 2016 by Greg Sterling
  Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under CEO Nadella
• Someday, this story may be written by a computer
  Jun 13, 2016 by Barry Levine
  Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts at essays.
• [WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more
  Jun 13, 2016 by Matt McGee
  In our latest weekly video show, we talk about paid search adds in Apple’s App Store, Snapchat’s contrarian view about using sound in videos and more.
• Apple brings Siri to Mac, new exposure for non-Google search engines
  Jun 13, 2016 by Danny Sullivan
  Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider.

From Around The Web:

• Predictive Analytics for B2B Sales and Marketing has Certainly Crossed the Chasm, www.martechadvisor.com
• Salesforce.com Inc hires prominent hacking expert Trey Ford, www.reuters.com
• Satya Nadella email to employees on acquisition of LinkedIn, news.microsoft.com
• 10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers, conversionxl.com
• Four Web Development Technologies That Marketers Need to Know Now, www.marketingprofs.com
• The Upside of Darwinian MarTech Soup, www.cmswire.com
• Yahoo is killing its old Messenger app on August 5, venturebeat.com
• Digital Video Can’t Thrive Until We Resolve Its Data Challenges, adexchanger.com
• GE gets aboard the Facebook Live bandwagon, digiday.com
• Why VR is the next big thing for brands, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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