MarTech Today: Kiosked’s 360-degree video/still ad wrapper, Taykey’s trends data for targeting & the hot topic of location

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format
  Jun 16, 2016 by Barry Levine
  The wrapped video/still can then be served through a brand’s regular ad ecosystem.
• How to quickly find and export all subdomains indexed by Google
  Jun 16, 2016 by Max Prin
  Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
• 4 reasons to love the Marketing Technology Landscape supergraphic
  Jun 16, 2016 by Erik Matlick
  With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity.
• Taykey opens Trends Advertising targeting to programmatic
  Jun 16, 2016 by Ginny Marvin
  Advertisers can combine cookie-based audiences with Taykey’s real-time trends data to automatically target audiences reading and sharing relevant content.
• Why location is the hottest topic in digital marketing right now
  Jun 15, 2016 by Greg Sterling
  Location data offer a goldmine of insights that marketers cannot afford to ignore.

From Around The Web:

• Google opens a Research Center in Europe, techcrunch.com
• Mark Zuckerberg’s foundation is investing millions in Nigeria’s Andela coder training center, qz.com
• Pinterest Acquires Team That Built Fleksy Inc., www.wsj.com
• Give Me Some Love: Ad Tech & Maslow’s Hierarchy of Needs, www.cmswire.com
• Marketing tech company Performance Horizon raises $15.4M, techcrunch.com
• The ripple effect of a market correction in adtech, venturebeat.com
• The Secret Life of Brands: What Image-Recognition Technology Reveals, www.adweek.com
• What You Need to Know about Apple’s Massive iOS 10 Release, 3qdigital.com
• Facebook rolls out a new look for Messenger, techcrunch.com
• 9 Visual Tools to Create Awesome Social Media Images, www.socialmediaexaminer.com
• Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social, www.adweek.com
• The future of VR lies with collaborative experiences, www.mobilecommercedaily.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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