MarTech Today: Keen IO’s “analytics-as-a-service,” InMobi’s location deception & all about RankBrain

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Keen IO releases “analytics-as-a-service” for apps, sites, and devices
  Jun 23, 2016 by Barry Levine
  Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization.
• Ad tech evolution continues with Avid Media’s new DSP for native content only
  Jun 23, 2016 by Barry Levine
  And supply-side platform Pubmatic expands with a private marketplace for guaranteed sales.
• InMobi to pay nearly $1 million following FTC charges of location tracking deception
  Jun 22, 2016 by Greg Sterling
  The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.
• FAQ: All about the new Google RankBrain algorithm
  Jun 23, 2016 by Danny Sullivan
  Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update of what we know about it so far.
  
• Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more
  Jun 23, 2016 by Barry Schwartz
  From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with Google.

From Around The Web:

• Google Fiber is buying high-speed internet provider Webpass, techcrunch.com
• Opening the Doors to Interaction: How APIs Make Conversational Commerce Possible, www.martechadvisor.com
• ConvertMedia Integrates With 11 DSP & SSP Partners, www.marketwired.com
• Bot Or Not? Brands Need Creative And Clear Metrics Before Playing In Messaging, adexchanger.com
• Insights from the chief marketing technologist of an $18B firm, chiefmartec.com
• Learn how to implement the Twitter Ads API, Twitter Blog
• Outstream Video Faces Trackability Challenges, adexchanger.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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