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MarTech Today: Google Cloud adds online video tools, new Privacy Shield regulations & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google adds cloud-based tools for online video programs with purchase of Anvato Jul 11, 2016 by Barry Levine The tech giant can now offer online video editing and other services as […]

Barry Levine on July 12, 2016 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google adds cloud-based tools for online video programs with purchase of Anvato
Jul 11, 2016 by Barry Levine
The tech giant can now offer online video editing and other services as it competes with Amazon Web Services for large media companies.
Privacy Shield regulations to replace invalidated EU-US data transfer agreement
Jul 8, 2016 by Greg Sterling
New law expected to be formally ratified next week but may still face legal challenges from unhappy critics.

From Around The Web:

Exclusive: Why Microsoft is betting its future on AI, www.theverge.com
A Step-by-Step Approach to Building a Strong A/B Testing Hypothesis, vwo.com
App UIs Are All Starting To Look The Same. That’s Not A Bad Thing, www.fastcodesign.com
Everything I’ve learned about Lean UX: AMA with Jeff Gothelf, www.usertesting.com
eBay acquires predictive analytics startup SalesPredict to boost its machine learning, venturebeat.com
The Essential Guide to Email Marketing Automation, www.razorsocial.com
Adelphic Partners With Dailymotion Exchange to Enable Mobile-First Premium Programmatic Video Ad, www.prnewswire.com
Solgari launches Microsoft Dynamics CRM Online integration, www.realwire.com
Are Robots the Future of Customer Engagement?, www.socialmediaexplorer.com
What marketers need to know now about AI, bots, messaging, and the future of mobile, www.tune.com
Why chatbots will never completely replace humans, venturebeat.com
The Real Benefit of Accelerated Mobile Pages, www.practicalecommerce.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.