• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

Customer Data Platforms

Why are they so hot now?

Podcasting's Rise

Creating new marketing opportunities

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla’s new content recommendation project

Barry Levine on July 14, 2016 at 9:00 am
  • More
martech today logo

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
    Jul 13, 2016 by Greg Sterling
    Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each location.
  • Marketers look to climb aboard the Pokémon Go phenomenon
    Jul 13, 2016 by Barry Levine
    A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool.
  • A brief introduction to data visualization theory for marketers
    Jul 13, 2016 by Paul Shapiro
    We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.
  • Mozilla envisions a new kind of crowd-sourced content recommendation
    Jul 12, 2016 by Barry Levine
    The goal of its new Context Graph project: Help users find useful content, based on what other users have found useful for that topic.

From Around The Web:

  • Big Data Analytics Success Depends on These 3 Ingredients, www.cmswire.com
  • What is predictive analytics and how could you use it?, www.econsultancy.com
  • Google acquires team behind website sharing app Kifi, shutting it down soon, venturebeat.com
  • How to Add Custom Styles to the WordPress Visual Editor, www.wpexplorer.com
  • Amazon has reduced Alexa’s mistakes in completing tasks by a factor of 2, venturebeat.com
  • Hangouts for Android will add video messaging feature that’s been on iOS version for months, venturebeat.com
  • Essential Tools and Tactics for Video on Social, www.newswhip.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Popular Stories

Related Topics

Channel: MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston



×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Master these trends of martech
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Follow Us

Facebook Twitter

© 2019 Third Door Media, Inc. All rights reserved.