MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla’s new content recommendation project

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
  Jul 13, 2016 by Greg Sterling
  Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each location.
• Marketers look to climb aboard the Pokémon Go phenomenon
  Jul 13, 2016 by Barry Levine
  A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool.
• A brief introduction to data visualization theory for marketers
  Jul 13, 2016 by Paul Shapiro
  We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.
• Mozilla envisions a new kind of crowd-sourced content recommendation
  Jul 12, 2016 by Barry Levine
  The goal of its new Context Graph project: Help users find useful content, based on what other users have found useful for that topic.

From Around The Web:

• Big Data Analytics Success Depends on These 3 Ingredients, www.cmswire.com
• What is predictive analytics and how could you use it?, www.econsultancy.com
• Google acquires team behind website sharing app Kifi, shutting it down soon, venturebeat.com
• How to Add Custom Styles to the WordPress Visual Editor, www.wpexplorer.com
• Amazon has reduced Alexa’s mistakes in completing tasks by a factor of 2, venturebeat.com
• Hangouts for Android will add video messaging feature that’s been on iOS version for months, venturebeat.com
• Essential Tools and Tactics for Video on Social, www.newswhip.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.