MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla’s new content recommendation project

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
  Jul 13, 2016 by Greg Sterling
  Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each location.
• Marketers look to climb aboard the Pokémon Go phenomenon
  Jul 13, 2016 by Barry Levine
  A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool.
• A brief introduction to data visualization theory for marketers
  Jul 13, 2016 by Paul Shapiro
  We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.
• Mozilla envisions a new kind of crowd-sourced content recommendation
  Jul 12, 2016 by Barry Levine
  The goal of its new Context Graph project: Help users find useful content, based on what other users have found useful for that topic.

From Around The Web:

• Big Data Analytics Success Depends on These 3 Ingredients, www.cmswire.com
• What is predictive analytics and how could you use it?, www.econsultancy.com
• Google acquires team behind website sharing app Kifi, shutting it down soon, venturebeat.com
• How to Add Custom Styles to the WordPress Visual Editor, www.wpexplorer.com
• Amazon has reduced Alexa’s mistakes in completing tasks by a factor of 2, venturebeat.com
• Hangouts for Android will add video messaging feature that’s been on iOS version for months, venturebeat.com
• Essential Tools and Tactics for Video on Social, www.newswhip.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.