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MarTech Today: Ads targeted at cars, Google touts YouTube anti-piracy moves & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Two new projects target ads at your car Jul 15, 2016 by Barry Levine In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards. […]

Barry Levine on July 18, 2016 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Two new projects target ads at your car
Jul 15, 2016 by Barry Levine
In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards.
Google touts YouTube anti-piracy moves, critics remain critical
Jul 14, 2016 by Greg Sterling
Google says its Content ID copyright management system is working and helping “creators” monetize their content.

From Around The Web:

App Store Analytics: Faster and Easier to Use, www.tune.com
How marketers can use new tech to deliver meaningful brand experiences, econsultancy.com
Is your brand developing a chatbot strategy?, www.mobilecommercedaily.com
Why virtual, augmented, and mixed reality are the 4th wave of tech, venturebeat.com
Twitter Kit Adds Support for Vine Videos, www.adweek.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.