MarTech Today: Visible Measures’ video forecasting tool, data segmentations for Google paid search analysis & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Visible Measures launches tool to forecast future video trends
  Jul 21, 2016 by Barry Levine
  Boston-based company says its Industry Forecaster is the first of its kind.
• 9 new and semi-secret Facebook targeting options
  Jul 21, 2016 by Brad O’Brien
  Want to improve your Facebook ad performance? Columnist Brad O’Brien talks new and lesser-known Facebook targeting options to consider.
• Three of the most important data segmentations for any Google paid search analysis
  Jul 21, 2016 by Andy Taylor
  Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
  

From Around The Web:

• Measurement and Analytics Report 2016: Four key challenges in dealing with data, www.econsultancy.com
• From Spam to BAM! Leveraging User Intent in Email Optimization, www.wordstream.com
• Spotify Launches Programmatic Audio Globally For Brands, brandsnews.spotify.com
• Introducing Analytics for PDFs (and More!), contently.com
• How Viacom is experimenting with new tech to engage viewers, digiday.com
• Why and how chatbots will dominate social media, techcrunch.com
• Introducing Replay Highlights, Periscope Tweet Embeds and Live Autoplay, medium.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.