MarTech Today: Geomagnetic Positioning, Automatic Personas & Top Website Tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Geomagnetic Platform IndoorAtlas Does Extensive Deal With Yahoo Japan
  Mar 1, 2016 by Greg Sterling
  Company enables indoor location and proximity marketing by reading and mapping magnetic fields.
• Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video
  Mar 1, 2016 by Tim Peterson
  Facebook will start ranking live videos higher in its news feed while those streams are taking place.
• Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
  Mar 1, 2016 by Barry Levine
  Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating.
• Meet the MarTech Speakers: Barre Hardy
  Mar 1, 2016 by Marketing Land
  Improving Marketing Efficiency Through Agile Transformation
• Top 7 Must-Have Tools For Website Owners
  Mar 1, 2016 by Jordan Kasteler
  Looking to improve your website or just getting started with creating one? Columnist Jordan Kasteler outlines his favorite tools that will help your website meet your marketing goals.
• What Does Your Marketing Technology Stack Look Like?
  Mar 1, 2016 by Marketing Land
  Enter a visual representation of your company’s marketing platforms to win a “Stackie” Award, to be presented at the MarTech Conference March 21–22, 2016.
• LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads
  Mar 1, 2016 by Tim Peterson
  Advertisers can upload lists of up to 30,000 companies, and LinkedIn will target ads to those companies’ employees.
• Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
  Mar 1, 2016 by Barry Levine
  The personas are used to find decision-making individuals at targeted companies.
• Here Are The Top 7 Reasons You Should Attend MarTech
  Feb 29, 2016 by Marketing Land
  MarTech: The Marketing Tech Conference is right around the corner and we’re excited to share this incredible experience with you.
• Customer Match: Common Questions & How To Answer Them
  Mar 1, 2016 by Laura Collins
  Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.

From Around The Web:

• Google invests $30 million in European news tech companies, techcrunch.com
• More than 11 million HTTPS websites imperiled by new decryption attack, Ars Technica
• Microsoft’s Experimental Keyboard Aims To Solve A Major Mobile UX Problem, www.fastcodesign.com
• Smart UX: Use Cases, usabilitygeek.com
• 3 ways retailers are improving their mobile apps, digiday.com
• How To Use 3rd Party E-commerce Platforms To Boost Your Revenue, blog.crazyegg.com
• Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce, www.smashingmagazine.com
• More innovation brings more security so for today, let’s raise the bar with Gmail DLP, googleforwork.blogspot.com
• North Plains Systems launches Xinet 18.1, www.realwire.com
• Rocket Fuel’s Demand Side Platform Dramatically Boosts Performance for AUDIENCEX Clients, rocketfuel.com
• Unmetric Integrates With Oracle Social Cloud to Provide Competitive Insights for Social Enabled Enterprises, www.prweb.com
• Marketing technology is a mess, so MyStacks launches to make sense of it, venturebeat.com
• How Data Is Poised to Significantly Transform Local Marketing, streetfightmag.com
• Celebrating 3 years of Twitter Ads API innovation, Twitter Blog
• Facebook Announces Worldwide F8 Meetups, developers.facebook.com
• Google adds Virtual Reality section to Google Store; starts selling Cardboard compatible viewers in the US, ausdroid.net

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.