MarTech Today: 9 misconceptions about GDPR, connecting dots with location data & EverString’s new Data Platform

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Here are 9 misconceptions about GDPR
  Feb 1, 2018 by Barry Levine
  Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths.
• Apple announces best quarter with $88 billion in revenue, but iPhone sales disappoint
  Feb 1, 2018 by Greg Sterling
  Company sold 77.3 million iPhones vs. Wall Street expectations of 80 million.
• Google Q4 revenues of $32.3 billion beat expectations, but earnings disappoint
  Feb 1, 2018 by Greg Sterling
  Aggregate paid clicks were up 43 percent, but CPCs were down 14 percent.
• Take the 2018 Marketing Technology & Operations Salary Survey
  Feb 1, 2018 by Robin Kurzer
  We’ll share the results of this anonymous survey later this month.
• DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
  Feb 1, 2018 by Ginny Marvin
  Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.
• Location data connect dots between fast food customers and their at-home TV habits
  Feb 1, 2018 by Greg Sterling
  NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast-food chains were watching.
• Facebook’s Q4 ad revenue swells despite decreases in time spent and North American daily audience
  Feb 1, 2018 by Tim Peterson
  What marketers need to know about Facebook’s Q4 2017 earnings report.
• EverString focuses on data accuracy with its new Data Platform
  Feb 1, 2018 by Barry Levine
  The predictive analytics firm is claiming accuracy rates for its business data of more than twice the standard rate using its new techniques.
• MarTech All Access passes are here. Snatch yours up now & save $500!
  Feb 1, 2018 by MarTech Today
  MarTech® is the conference for executives and senior practitioners at the intersection of marketing, technology and management. Join us April 23-25 in San Jose. You’ll walk away with the insights, intelligence and strategies needed to drive digital transformation and improve customer experiences. Buy your All Access pass now to secure a seat at MarTech! With […]

From Marketing Land:

• GDN or DSP: How to decide
  Feb 1, 2018 by Kevin Lee
  Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each.

From Around The Web:

• Ad tech vendors offer customers rosy pictures of GDPR compliance, Digiday
• Bringing the power of YouTube to more countries with YouTube Go, Official YouTube Blog

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.