MarTech Today: A fresh look at in-app advertising, Social Sprout scores funding

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

• Sprout Social scores $40.5 million in latest round of funding
  Dec 21, 2018 by Amy Gesenhues
  The latest round of funding from Goldman Sachs brings Sprout Social’s total capital to $103.5 million.

• In-app advertising has come a long way: Here’s why you should use it
  Dec 21, 2018 by Yoni Argaman
  New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.

From Marketing Land

• Initiative CEO calls out Facebook, says he’s advising clients to pull ads
  Dec 21, 2018 by Amy Gesenhues
  Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.
• Why first party data should be your first priority
  Dec 21, 2018 by Mark Grether
  Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.

From Around the Web

• Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV, Ad Exchanger
• Synthio Announces New Integration with Marketo to Cleanse and Enrich B2B Marketing Data, Cision
• The State of the Podcast Universe Report, Voxnest
• What Collaboration Will Look Like in 2019, CMS Wire

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.