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MarTech Today: A fresh look at in-app advertising, Social Sprout scores funding

Ginny Marvin on December 21, 2018 at 4:03 pm

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

Sprout Social scores $40.5 million in latest round of funding
Dec 21, 2018 by Amy Gesenhues
The latest round of funding from Goldman Sachs brings Sprout Social’s total capital to $103.5 million.

In-app advertising has come a long way: Here’s why you should use it
Dec 21, 2018 by Yoni Argaman
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.

From Marketing Land

Initiative CEO calls out Facebook, says he’s advising clients to pull ads
Dec 21, 2018 by Amy Gesenhues
Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.
Why first party data should be your first priority
Dec 21, 2018 by Mark Grether
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.

From Around the Web

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.